Most business people in California and beyond want to maximize their assets whenever possible. Intellectual property law plays an important role regarding licensing and asset protection. However, unless an intellectual property owner understands the ins and outs of the licensing system, a well-intentioned action can actually do more harm than good.
By keeping several things in mind, intellectual property owners can make informed decisions that propel them toward greater business success. A person can't fully protect his or her intellectual property assets if he or she hasn't identified them all. For instance, it would be a mistake to automatically assume that one can license software one has created. In fact, such a license may be invalid unless the company (software creator) owns the created product.